ai love animals

Heros x Villans

OVERVIEW
Our Heroes vs Criminals campaign challenged audiences to confront the moral divide in how we treat animals. Through AI-generated art and stark visual juxtapositions, the project sparked widespread engagement and drove meaningful conversation online—reaching thousands and helping to grow awareness around speciesism and animal justice.
SERVICES
EDIT
PICTURE
SCENARIO
RECORDING
VISUAL IDENTITY
MIXING
YEAR
2025
INDUSTRY
Creative / Advocacy / Visual Art
CHALLENGE
Exposing Double Standards Through Visual Storytelling

The challenge was to make people stop scrolling—and start thinking. Using generative AI, we set out to create a bold and unsettling contrast: animals framed as either 'heroes' or 'criminals,' depending entirely on human perception. The aim was to challenge unconscious bias, expose speciesism, and reframe how we talk about animal exploitation in a visual, thought-provoking way.

OUTCOME
Exposing Double Standards Through Visual Storytelling

The challenge was to make people stop scrolling—and start thinking. Using generative AI, we set out to create a bold and unsettling contrast: animals framed as either 'heroes' or 'criminals,' depending entirely on human perception. The aim was to challenge unconscious bias, expose speciesism, and reframe how we talk about animal exploitation in a visual, thought-provoking way.

NEXT CASE

Personal Project

Their Lives. Your Hands.