Personal Project

Their Lives. Your Hands.

OVERVIEW
I created a powerful, emotionally charged video exposing the moral double standards in animal slaughter. By contrasting the treatment of a dog and a cow in nearly identical scenarios, we challenged viewers to confront speciesism head-on. The video resonated deeply, achieving nearly 300,000 views within weeks of release and sparking international discussion on ethical consistency.
SERVICES
EDIT
PICTURE
VISUAL IDENTITY
SCENARIO
RECORDING
Ai
YEAR
2025
INDUSTRY
Nonprofit / Advocacy / Animal Rights
CHALLENGE
Unmasking Moral Inconsistencies

Society condemns violence toward pets while accepting the industrial killing of animals like cows and pigs. Our challenge was to hold up a mirror to that moral dissonance—without using graphic violence. We needed to deliver a message that was emotionally confronting, visually photorealistic, yet restrained enough to avoid censorship or audience alienation. The goal: start a conversation about empathy and ethical consistency in how we treat sentient beings.

OUTCOME
Unmasking Moral Inconsistencies

Society condemns violence toward pets while accepting the industrial killing of animals like cows and pigs. Our challenge was to hold up a mirror to that moral dissonance—without using graphic violence. We needed to deliver a message that was emotionally confronting, visually photorealistic, yet restrained enough to avoid censorship or audience alienation. The goal: start a conversation about empathy and ethical consistency in how we treat sentient beings.

NEXT CASE

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