Viva!

Are You Ready To Change The World

OVERVIEW
A wake-up call: Industrial animal agriculture is a leading driver of mass extinction, pushing one million species toward the brink. This film lays bare the consequences of what we eat—before it’s too late.
SERVICES
EDIT
YEAR
2024
INDUSTRY
Non-Profit, Charity, Environmental, Infomercial, Educational
CHALLENGE
One million species face extinction. What we eat may decide their fate.

Viva! commissioned me to create a high-impact campaign video for Vegan Now!—one that would stop viewers in their tracks and connect the dots between animal agriculture and species extinction. To meet this brief, I crafted a cinematic, emotionally charged short using found footage, stock video, and real quotes from leading environmentalists. The goal: to make the abstract threat of biodiversity loss feel immediate, personal, and impossible to ignore.

OUTCOME
One million species face extinction. What we eat may decide their fate.

Viva! commissioned me to create a high-impact campaign video for Vegan Now!—one that would stop viewers in their tracks and connect the dots between animal agriculture and species extinction. To meet this brief, I crafted a cinematic, emotionally charged short using found footage, stock video, and real quotes from leading environmentalists. The goal: to make the abstract threat of biodiversity loss feel immediate, personal, and impossible to ignore.

NEXT CASE

Personal Project

Their Lives. Your Hands.